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Remember going to Pizza Hut as a kid? The glorious aroma of pizza enveloped you as you were resulted in a classic red booth decked out in a red and also white checkered tablecloth under the cozy glow of a stained-glass Tiffany-style lamp.

You’d score some quarters to play an arcade game as you waited for your Personal Pan Pizza, served warm in a actors iron skillet. Life was good.

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Or was that Chuck-E-Cheese?

Nah it was the Hut. Now, Pizza Hut is bringing ago all the nostalgic feels to customers via a new brand also project from GSD&M that captures the concept of ‘Newstalgia.’ The project puts a contemporary twist on celebrating all the points world love and also associate via the brand also – from Publication It! pins, timeless arcade games, red cups and also Tiffany-style lamps and of course, iconic Pizza Hut pizzas.

To help launch the campaign, Pizza Hut teamed up through new spokesperchild, actor and comedian Craig Robinson (who protected our Reel 360’s editor’s name throughout a stand-up set), for a TV spot directed by Chelsea Picture’s David Gordon Green featuring the actor/comedian playing a retro PAC-MAN game while enjoying a $10 Tastemaker pizza.

The comedian have the right to be seen embodying that ‘son at heart’ and ultimate pizza lover in the brand-new TV spot “Dots,” as he enjoys a $10 Tastemaker pizza while playing a vintage PAC-MAN tabletop game – just favor the old days dining in at Pizza Hut. Watch below:

“Everyone has actually their own unique Pizza Hut memory – from being a BOOK IT! son or grabbing post-game pizza through your little bit league buddies,” Robinboy shelp. “Growing up in the 80s, mine was going right into Pizza Hut and also devouring those little bit PAC-MAN dots simply like I did my pizza. Those arcade games in the restaurant – tright here was nopoint much better as a kid.”

“There aren’t many type of brands via even more iconic facets than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment – favor PAC-MAN – or our iconic Pan Pizza,” provided George Felix, Chief Marketing Officer, Pizza Hut. “As we look to affix via a brand-new generation of pizza lovers, we are tapping into those points that make Pizza Hut great in a modern and also appropriate way.”


Beginning now, fans that play the AR PAC-MAN game can enter for a possibility to win their exceptionally very own custom Arcade1Up PAC-MAN game cabinet. Here’s just how it works:

Order a big pizza from Pizza Hut. Shave the right to the QR code on limited-edition PAC-MAN box and also play the awesome AR PAC-MAN game. Then, to enter the sweepstakes, follow the on-display prompts to share your score via
PizzaHut on Twitter utilizing #PizzaHutARcade #Sweepstakes.

The best part? You don’t must be a PAC-MAN wiz to win! No matter your high score, as lengthy as you share it, you have actually a chance to win. Limited-edition PAC-MAN box available while gives last. No purchase vital.

On April third, Pizza Hut will randomly select one lucky winner from all eligible entries appropriately submitted to obtain the practice PAC-MAN arcade game cabinet for their house.

“PAC-MAN’s architecture and creation was motivated by the form of a pizza through a slice taken out of it, making this partnership so proper for the PAC-MAN brand also,” said Yutaka Fuse, Head of Licensing and Branding at BANDAI NAMCO Entertainment Inc. “PAC-MAN games and also Pizza Hut pizzas occupy a one-of-a-kind area in many people’s memories; we’re excited to have the opportunity to produce fun memories for a new generation of PAC-MAN and also Pizza Hut fans via this collaboration.”

The PAC-MAN box, AR game and also TV spot are just the beginning. Throughout the year, Pizza Hut will be fueling pizza lovers through new creation, bringing ago iconic pizzas and also tapping into entertainment and also pop culture in brand-new and also unexpected ways.

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Robinboy will certainly be the challenge and also mouth of Pizza Hut, and the project for the rest of the year.


CLIENT: Pizza Hut