April 10, 2020June 24, 2021 Ashish PatelCompany Articles, Business SMS Articles, Text Message Articles

Instead of making you wait any type of longer, I’ll provide you the answer to the long-time dispute of texting vs calling.

You are watching: Texting vs calling compare and contrast

Texting is the clear option once trying to reach a large team of customers at when yet calls are even more intimate so your option should depend on the strategy being executed and also the number of people you are trying to tarobtain, especially in a time-sensitive situation.

So also though tbelow are texting vs calling pros and cons this also means that there is no winner rather, eincredibly case calls for the appropriate medium of interaction.

This could make or break your business’s marketing initiatives depending upon what your customers prefer.

Check out a variety of different situations including pros and also cons of texting vs calling to understand also once you should use texting and also once you have to use calls to call your customers: 

#1. Promotional offers

This one is pretty apparent.

Even though businesses have accessibility to software algorithms that permit them to make automated calls to countless customers at the same time, more than 50% of customers choose texting over calling. Why?

Since they can review it at their convenience. If the message is appropriate to them, they’ll open it and also gain details from the business’s website or contact number.

However, phone calls take this option ameans from them.

They’re required to listen to the advertisement; plus, they can’t straight take activity. Texts encompass hyperlinks that direct them to details whereas calls are slower through a much more facility speak to to action.


Another reason is that texts aren’t as disruptive.

Calling a customer external of office hours deserve to seem extremely unskilled, also if it is automated, whereas message is the perfect way to alert your customers about a sale that goes virtual at midnight simply an hour prior to it.

#2. Emergencies

The reality that calls are disruptive have the right to occupational in favor of your company too.

Companies that deal with sensitive information, commodities, and services must opt for calls as the preferred alternative of medium as soon as alerting their customers.

Suppose a huge withdrawal has actually been made from a customer’s financial institution account.

Banks usage software program that cautions them if a withdrawal over a specific amount has actually been made. In such a situation, an alert is sent out to their servers so those customer representatives can confirm the task from the account holder.

This happened through me as soon as as soon as I was booking a trip at 4 AM. Unusual task at that hour could have suggested that someone had accessibility to my account and was making purchases prior to I might alert.

I got a contact within 2 minutes of booking my flight and also had actually to verify that I myself made the purchase. If in that instance, the bank decided to message quite than speak to, I could not have seen it; thus, making my account delicate to hackers.

In the exact same case, a financial institution can usage text message as a backup if the customer does not receive their call:


#3. Notifications and also Updates

In some situations, you’ll notice that it’s not so a lot texting vs. calling rather than the 2 being used consecutively.

Eexceptionally time you downpack an app that requires you to register your phone number, for example, WhatsApp, you’ll obtain a message message via a code confirming your phone number.

In reality, iOS is designed to automatically show the received code in the predictive message so that you have the right to enter it without having actually to memoincrease the digits.

However, on the off chance that you don’t get the SMS, you deserve to always opt for an automated call to get your code.

It’s not as convenient as message because you’ll need to memoclimb the digits the operator is informing you, however it’s the following best alternative.

As a business, texting is the most common channel to use for sfinishing out notifications and updates.

Financial institutions favor PayPal and banks usage it to confirm payments whereas retail businesses deserve to run text message Campaigns to send out exclusive updates to their loyal customers in order to improve brand loyalty and also advocacy.


With that being shelp, the most prevalent usage of texting while sending out notifications and also updates is order tracking.

Ever given that the climb of online shopping, businesses have actually been working to involve customers in the buying process by allowing them to track their shipments at all times.

Online businesses and also courier suppliers send customers a text through their order’s tracking ID which allows them to uncover out specifically which phase their parcel is at.

By giving your customer’s control and also accessibility to information, you’ll put their minds at ease; thus, making it most likely that they will shop through you again.


All in all, your customers favor texting once it pertains to less urgent information because SMS is faster and also more convenient than calls which is exactly why software developers have integrated it via various other apps.

#4. Appointments

It’s not surprising anyeven more that according to the texting vs calling statistics, 71% of customers like businesses contacting them using message or email fairly than calls. 

With the fast-relocating, busy stays that we lead, consumers no much longer have the moment to devote to calls, bereason one call on average supplies up 2 minutes of their time whereas texting takes mere secs.

Plus, why tie your employees to a phone line 24 hrs a day when they deserve to message through virtual portable devices? (Check out platcreates like soimg.org that sell online inboxes via which customer representatives have the right to communicate through employees).

The major problem once it comes to appointments by means of phone calls is the busy phone lines – be it a clinic, hospital, bank, or restaurant.

Instead of making customers wait for hours on finish in order to book a reservation, businesses are coming up through texting and also various other messaging platcreates via which customers can book appointments.

SMS is cheap and also easy to usage – even Baby Boomers (our grandparents’ generation) in all parts of the human being is acquainted via SMS as opposed to digital messaging platdevelops.

To make things easier for your business, you deserve to combine your SMS Campaign through chatbot platdevelops choose ManyChat so that you no much longer have to rely on customer representatives.

Not only will this increase the performance of your SMS Campaign as customers get immediate replies but hiring fewer employees implies cutting down on overheads as well.

Hence, once it comes to texting vs. calling in scheduling appointments, texting is the clear winner.

#5. Customer support

Anvarious other thing you must focus on in particular cases is your taracquire audience.

Sometimes, the best medium of communication counts totally on the demographics of your tarobtain audience.

For instance, Baby Boomers would certainly be much more comfortable via phone customer support whereas millennials uncover it a nuisance.

So you need to ask yourself, that are you targetting?

Tbelow are only a few businesses catering to Baby Boomers and also Generation X, for instance, nation clubs, life insurance etc.

This indicates that the majority of businesses need to focus on texting as the preferred create of communication.

Even statistics show that 84% of service calls and voicemails are being ignored bereason whenever consumers check out a UAN or unwell-known number, they’re most likely to not pick up.

If you do your research into customer preferences, you’ll notice that if you really have to contact your consumers, it’s ideal to leave a message beforehand also so that they recognize what the speak to is in reference to; thus, boosting the opportunities that they will certainly answer it.

#6. Interaction via employees

Tbelow are a lot of businesses these days that offer functional functioning hrs and also continue to be at home tasks for their employees.

This is just possible as a result of the variety of communication channels that exist which enable supervisors to contact their subordinates essentially.

In this instance, it is apparent that calls are no longer suitable for this objective.

In a decade where employees would contact their supervisor to increate them that they won’t make it into job-related that day, this particular day they sindicate text.

In fact, many kind of businesses have actually formal and also informal message message workteams that enable employees to connect with one one more which comes in handy especially when there is a cross-department task.

If a supervisor wants to sfinish out a direct order to a number of employees who are in different areas, he/she can sfinish out a text rather of having to individually call each subordinate.

Plus, also though automated calls are an alternative for sfinishing out mass messeras, messages are the better alternative because they permit for two-way interaction so that employees deserve to ask questions and also carry out feedago so that tright here is clear information accessible around the job at hand also for both parties.

#7. Reminders

Like I sassist, most millennials lead busy lifestyles which suggests they deserve to be forgetful.

A new trend that is up and also coming is businesses reminding customers of their appointments fairly than customers having actually to conserve the day on their calendars – because who does that anymore, right?

For this, utilizing both calls and messages is optimal – however with message reminders, you have the included benefit of much less costly communication.

Nevertheless, it’s very necessary to usage either of the 2 and also remind your customers because many type of times because of long waiting lists, customers schedule appointments weeks or even months in breakthrough.

That indicates by the time the appointment comes, the majority of customers have actually forgained around it and haven’t made the necessary arrangements to visit.

Therefore, by calling or texting them you offer them the option of rescheduling or confirming their appointment so that they don’t miss out on it and save both parties handy time.

#8. Feedback

Once aacquire, once it concerns feedago as well, it doesn’t necessarily have to be texting vs. calling but quite the two used consecutively. 

However before, the initially alternative have to be texting.

Whenever before a customer renders a purchase from you, message them for feedback around their endure.

You’ll notification that unhappy customers are a lot even more willing to carry out feedearlier as compared to customers that had actually a satismanufacturing facility suffer.

As a service, it’s extremely crucial that you watch this as positive criticism and also usage it to enhance your performance.

What you deserve to do is usage feedearlier from SMS and call unhappy customers to compensate them for their unsatismanufacturing facility suffer, for instance, by providing discounts.

Plus, calls show even more effort on the business’s part and allow customers to expush their suffer in more information.


In a nutshell, texting is replacing calls as a mode of interaction.

When you look at texting vs calling compare and also comparison, tbelow are just a number of instances where calls trump texting which is why the mode of communication is still being supplied extensively. 

However, it’s safe to say that as technical breakthroughs proceed to be made, calls are gradually beginning to fade right into the previous.

Tright here are so many type of different communication channels obtainable – consisting of voice messages, video calls, live videos and so much more.

While calls might not be as well-known a decade right into the future, all these new interaction networks have arisen from calls and also the the majority of convenient method to converse is via voice and speaking because it’s straight, less time-consuming, and also leaves bit room for misknowledge.

As for texting, it has a competitive benefit over various other communication channels i.e. it doesn’t require an internet link which provides it very personal; therefore, we don’t check out it dying as a channel in the near future.

After understanding the benefits of texting vs calling, which strategy are you going to begin using even more regularly texting or calling?

Do customers favor texting vs calling for receiving marketing messages?

Whether you text or contact customers relies on the form of organization you have actually, what your customers are like, and the form of marketing campaign you’re running. Customers often prefer to get a message message instead of a phone call, which provides mass texting solutions favor Expush Text a good choice.

What are the advantages of texting vs calling for reaching customers?

While not as intimate as a phone call, a text message getting here on a customer’s mobile phone is still a powerful, direct personal appeal. Sfinishing SMS messperiods is also instantaneous, yet rather of having actually to answer a phone call, customers deserve to select when to open, review, and respond to texts.

How much would certainly it expense for my service to use texting vs calling customers?

Online SMS blast platcreates such as Expush Text make it simple and also cost-efficient to reach customers, through scalable pricing plans that price far less than similarly considerable calling plans. You choose what to pay based on the dimension of your organization and also just how many customers you want to reach.

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Is texting vs calling better for marketing campaigns?

Marketing campaigns can advantage from either texting or calling customers relying on the case and your message, yet mass texting offers you the alternative of reaching expensive numbers of civilization via necessary information, promovements, coupons and announcements without having to speak to them.