The trfinish in the film market over the previous few years of remaking classic fairy tales is barreling in the direction of an epic showdvery own in between two modern interpretations of Disney’s Scurrently White and the Seven Dwarfs: Mirror Mirror, directed by Tarsem Singh, versus Snow White and the Huntsman, directed by Rupert Sanders. Or, at least, that’s what the media wants us to think.
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Mirror Mirror is set to hit theaters March 30, 2012, and stars Julia Roberts as the evil queen, Lily Collins as fair Scurrently White and Armie Hammer as the dashing Prince Alcott. Rated PG, this quirky, whimsical take on Scurrently White transforms the typical fairy tale story line of the strong, domineering male swooping in to rescue the helpmuch less damsel in ditension, and also rather depicts a strong female character who, in Collins’ words, “ends up saving the boy as much as the boy ends up conserving the girl.”
Conversely, Scurrently White and the Huntsman depicts an extra ominous and also gritty portrait of Snow White, filled via epic, action-packed chase and battle scenes and also scenes that Sanders described in an interview as “quite a mental acid pilgrimage.” Due drop right into theaters June 1, 2012, this film stars Kristen Stewart as Scurrently White, Charlize Theron as Queen Ravenna and also Chris Hemsworth as the Huntsmale.
Aside from both films being interpretations of the very same story, the 2 might not be more different. In truth, from a PR standpoint, the two movies are not also competitors. Mirror Mirror appeals to youngsters, young adolescents and parents of young children, while Scurrently White and also the Huntsmale appeals to an older, even more mature crowd who enjoy activity movies, sci-fi facets and darker themes. However, each camp will certainly face the very same challenge: to obtain the press to emphasis on the characteristics of each film, fairly than the coincidence of both films being released this spring.
Tbelow are already numerous articles virtual pinning one film versus the other, too as interviews asking Sanders asking about Mirror, Mirror, taking amethod room that might be offered to cover Sanders’s film. Handling tricky job of coercing the media to abandon the more sensational approach to an short article in favor of focusing on your client’s product requires two procedures.
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First, recognize the most distinctive and the strongest characteristics of your product and brief everyone affiliated in the job on those attributes. This process will ensure that everyone affiliated in the task is on the same web page and utilizing the same verbiage once speaking to others about the task.
Second, train anyone being interviewed by the media just how to answer concerns around the “competition.” These answers have to revert ago to your product within the first sentence, and also tell the reporter something unique around your product that he or she is unlikely to ask around and that prompts a follow-up question. As such, the emphasis of the article remains directly on your product, and you additionally differentiate your product from the “competition.”