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THE PHILOSOPHY OF TQM
The first, and also overriding, function of TQM is the company"s focus on its customers. Quality is identified as meeting or exceeding customer expectations. The goal is to first recognize and then fulfill customer demands. TQM recognizes that a perfectly created product has actually little bit worth if it is not what the customer desires. Thus, we deserve to say that high quality is customer thrust. However, it is not constantly simple to recognize what the customer wants bereason tastes and preferences change. Also, customer expectations regularly vary from one customer to the next. For example, in the auto industry trends adjust reasonably conveniently, from little ...
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