Ans.1) Success and also failures of Email marketing campaign is constantly measured by the open up price of the emails. It shows that what portion of customers have actually actually opened the email and also clicked on the topic line to open up the email content. So alternative A is correct. Page views is to meacertain the traffic on a webweb page, average order value is not pertained to email project straight so all other options are incorrect.

Ans.2) Option C is the correct answer in which good imperiods and also more powerful calls to activity deserve to be offered to make the user click after opening the email. Improving the subject line will only ensure much better open rate. Also, time restricted uses and also totally free shipping are not sustainable and valid services. Hence option C is the answer.

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You are watching: Appropriate metrics to measure with email marketing campaigns include the following, except

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